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The Prize Drive on Facebook Live

One of the most Engaged Facebook Live Competitions Ever.

At Fore, we believe in building new roads rather than following well-trodden paths.

So when Europe’s largest independent motor group briefed us to generate a BIG digital footprint and improve brand sentiment on social, we built them a motorway.

We gave the audience the opportunity to win a brand new CAR on Facebook Live.

5 days. 100 prizes. 1 Volkswagen Up.

We went live for 20 minutes each day. As the comments rolled in, the stats went up, and as the days rolled on, the car still hadn’t been won. 

The Facebook audience was growing rapidly, engagement was through the roof, and reach was off the chart.

By the time we reached Day 5 of the competition, the anticipation was palpable.

In the final 20 minutes of the quiz someone would win a car.

The sequential nature of the campaign meant awareness was building and players were making an appointment to play each day. On the last day, we generated over 30,000 comments in just 20 minutes.

And the total campaign figures were even more impressive.

Client: Arnold Clark
Role: Conceptual/Social Gamification/Paid Social
Discipline: Social/Creative
Collaborators: Global
Art Direction: Arnold Clark Marketing

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