Alistair Wayte Joins Fore As Senior Marketing Manager.
We are delighted to welcome Alistair to Fore's Marketing team! He's got an eye for detail, a wealth of experience in lead generation and loves to deliver BIG campaigns.
We caught up with Alistair about his plans in the new role.
Name and job title:
Hi, I'm Alistair Wayte, Senior Marketing Manager.
Tell us about your background in lead gen marketing.
Lead generation is my bread and butter, I’ve been doing it agency and client-side for nearly 14 years. Whilst I have mostly worked with acquisition and growth, I also worked with some pretty cool VR and AR content to drive conversions for paid campaigns and lead generation, so when I saw all the different, cutting-edge content Fore was involved with, I was hooked.
Tell us about your current role?
I’m working with the Marketing Team on paid social, search and display to support existing campaigns to make them even bigger, louder and more effective. We work with some instantly recognizable names, so I am able to bring my experience working with large-scale campaigns and renowned brands.
Talk us through a day in the life of a Senior Marketing Manager?
My day will be spent in Adwords and Facebook Ads getting campaigns up and running, identifying new opportunities and keeping a close eye on all the key metrics. The rest of the day will usually be spent in spreadsheets, taking deep dives into the performance of client’s campaigns and making sure that everything is running optimally and correctly. That and bombarding the team’s Slack channel with Peep Show memes…
What’s the biggest, boldest and loudest campaign you’ve worked on?
Biggest: Working with big budgets in the financial industry.
Boldest: Disrupting the property market with paid social for really cool VR.
Loudest: Working with a Scandinavian dog food company, the office was full of huskies! Nothing compared to our resident dogs here, Molly and Lola, though…